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So, what do you all think
about Twitter chats? These virtual chats are held on Twitter. Lots of companies hold these chats every so often to get customer feedback, answer client
questions and to just generally get to know the people who are interested in
the business’ products and services.
If you’re still a little
murky on how your company can benefit from a Twitter chat
we’ve gathered up a few ideas that may help you embrace the idea and get to
chattin’:
1. Keep the chat name the
same week after week, or month after month
When organizing the chat, make sure
everyone knows what it’s going to be called. Pick a hashtaged name, such as
#(your business twitter account)weeklychat and add the specific hashtag for the
topic you plan on discussing, such as #samedaydelivery.
2. Select a trending
topic
Chat about something that’s interesting and timely so people are excited
to learn.
3. Use experts
If you
know other people in the industry who know a lot about the topic you’re going
to feature, make sure they’re involved with the chat.
“Brands and organizations
have a slew of experts whose online and offline networks would flock to speak
with them during Twitter chats. Employees, partners, celebrity spokespeople…
these types of high-profile or knowledgeable people can be great assets for
drawing in a large audience.” – “Hosting a Better Twitter Chat,” Lauren Dugan,
Social Media Today
4. Promote the chat via other social media, email, etc.
Promote the heck out of this event via Facebook, Twitter and your blog, and
don’t forget to include it in your weekly email blasts, too.
5. Try to respond to everyone’s questions:
Pay attention and
always try to respond to client questions or concerns. And don’t forget to
favorite the tweets you really dig.
6. Follow up:
After your chats are complete, don’t forget to
write a blog post that details what went down.
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