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If you and your business started blogging a long while ago, you’ve probably built up a decent readership. Your readers dig your voice and you’re able to guess (with reasonable accuracy) what topics will garner likes, shares and comments. Or maybe you kinda tried to start a blog and maybe – just maybe -- attempted to forget the fact you began that blog out of frustration, etc.
No matter if you’ve an active blog, or merely an existing
dead-as-a-door-knob blog, you can still wring success out of what you’ve
already created.
Keep and entertain current readers:
Know your target audience: Don’t scare away current readers
by changing all of your content. Add in new types of blog posts (photo, or
gif-centric posts, or fun employee Q-and-As) along with your currently covered
topics. If you think you’ve lost touch with your current audience, ask your
readers what they want to see on the blog.
Use free keyword research tools:
Before you begin to write your next blog, stop and do keyword
research. Most keyword research tools are free and all keyword sites are
relatively easy to use. After you’ve searched for relevant keywords, make
certain to pick keyword phrases that rank as a “low,” or “medium.”
“Once you have a few keywords chosen, make sure that at
least one fits into your headline, as close to the first word as possible,”
Verrill says. “Try to have it appear again in the first few sentences, and your
other related terms somewhere else in the copy. Only do this if it seems
natural within context of the blog.”
Take advantage of social media:
Promote your posts on Facebook, Twitter and LinkedIn. If you
mention a particular industry service, or person, make sure to tag the company,
or person in your tweet. Including people in the conversation will help you
get more clicks and shares.
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