Monday, January 3, 2011

Reliability Pays Off

This story was ripped from the headlines over the Christmas holiday. During a season when more than a few scams are cooked up to con people out of money, this year, a courier disguise made the story all the more believable.

Check out the link below:

www.3news.co.nz/Card-skimming-scam-hits-Far-North/tabid/423/articleID/192806/Default.aspx

This isn't the first time that couriers have been used to deceive the public ... and it probably won't be the last. That's why, it's more important than every to build up credibility within your client base.

For many companies, that isn't an issue. But it really pays off to go the extra mile for customers and make sure they're completely satisfied with their service.

It could mean the difference between that customer going with your company again in the future or taking their business somewhere else.

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