Friday, April 8, 2011

Breakaway Couriers Breaks Out in 'Triple Rush'

Earlier this week, we told you about a new television reality show that is debuting later this month on the Travel Channel. Called "Triple Rush," the show tells the chaotic tale of bike messengers on the busy streets of New York.

Well, one of our readers sent in a release about their company participating in the filming of the show. Breakaway Courier Systems (New York) has a more than a few employees that will have prominent roles in production.

Check it out below:

With the April 14 premier of the Travel Channel’s “Triple Rush,” the public will get a glimpse into the sometimes chaotic, often misunderstood world of New York City bicycle messengers.

Those cast members representing Breakaway Courier, one of the featured companies, are among the most intriguing. Leading the pack is Kotch, a.k.a. Robert Kotch, owner of Breakaway Courier. Kotch knows the business from the ground up. He’s not only Breakaway’s founder, but also a bike commuter, sometime racer and former bicycle courier himself. The eccentric but benevolent leader is devoted to the sport of cycling (he still travels nearly 50 miles a day between his home in New Jersey and Breakaway’s NY office).

He even still makes the occasional delivery on the streets of New York, just to keep his hand in and to show the new kids how it’s done. Kotch’s second-in-command, Breakaway General Manager Andy Young, is referred to in his Travel Channel bio as “the hammer,” but he’s a velvet hammer, guiding and protecting his troops with a firm hand and gentle demeanor that belies his battle-­hardened 26 years in the business.

Dueling dispatchers Andrew Borromey and “Wild” Bill Dappio sit side-­by-­side in the Breakaway office amid a cloud of constant chatter. Juggling phones and radios that connect them to their soldiers on the street, they seem to speak in a language known only to them, using shorthand and codes to get everyone where they need to be as quickly as possible. While Bill is a legend in the business, know for his savant-like ability to visualize patterns of runs on the screen, Andrew is a relative rookie, learning from the best amid affectionate derision from his co-workers aimed at his distinctive wardrobe.

Out on the streets, Breakaway is represented by Jennessa, now a midwife-­to-­be and Scott, an architect by trade who took to the streets when the economy took a downturn and has now returned to his family in Oregon. Breakaway Courier Systems is a full service logistical company with offices in New York City and Boston. They specialize in same day deliveries with bicycles and vehicles that range from hatchbacks to 26-­foot lift-­gate trucks.

With on-site warehouse and fulfillment teams, Breakaway has the capacity to store and organize projects for advertising, public relations, fashion, construction and other industries. Founded in 1988 in an industry that has seen many lesser companies fail in the face of the digital age, Breakaway’s growth and success are due in large part to Kotch’s dual priorities of customer service and bicycle safety.

Breakaway’s couriers, who Kotch views as semi-­pro athletes, share his passion for the sport. “Triple Rush,” premiering Thursday, April 14 at 10pm on the Travel Channel, gives you an insider's look at the chaotic workings of New York City courier companies as they battle for survival in this intensely competitive industry.


For more information about Breakaway, visit www.breakawaycourier.com.

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