DHL Express (Plantation, Fla.) has announced the launch of its most ambitious advertising campaign in 42 markets around the world, demonstrating its capability to meet the express shipping needs of global industries. The “International Specialist” campaign highlights its global expertise and world class customer service supported by a significant brand program.
Starting this week, a mix of digital, out-of-home elevator video, airport and print advertising will be introduced across major U.S. cities. The ads will be seen in prominent daily newspapers and business magazines including Inc., The Wall Street Journal and Fortune as well as on the Web sites of eBay, American Express and other leading business services companies.
“This new campaign truly reinforces DHL’s global expertise and industry specific capabilities as well as our market position as the Specialists in International for our customers,” said Christine Nashick, VP of Marketing for DHL Express U.S.
On a global scale, the International Specialist advertising campaign will be translated into 25 local languages and will be screened on more than 280 TV stations. Additionally, 360 print publications with more than 1,100 insertions will spread DHL’s compelling message of offering unrivaled speed, efficiency and strong customer service. The campaign also includes several billion online impressions and its distinctive re-mixed soundtrack of the worldwide classic “Ain’t No Mountain High Enough,” will be played on more than 200 radio stations.
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